MARKETING - AN OVERVIEW

Current market segmentation consists of using the full heterogeneous market for a product and dividing it into various sub-marketplaces or segments, each of which has a tendency to be homogeneous in all considerable aspects.[12] The procedure is conducted for 2 key reasons: far better allocation of the organization's finite resources and to better

Strategic alliances: Partner with providers whose merchandise enhance yours to accessibility their distribution networks.Obtain larger margins: Particular marketplaces could possibly have a lot less Levels of competition, letting you to definitely command bigger costs. Other people could favor top quality positioning, giving you a lot more Handle i